27% of UK consumers would buy a car online without viewing it
27% of UK buyers would be happy to buy a car online, having never seen the vehicle in person.
A recent study of UK consumers, conducted by automotive retailer Peter Vardy, found that 39% stating prefer online shopping as they don’t have to talk to salespeople or be in crowded places.
18-24 year olds are the most likely to pass on the traditional dealership, with 46% stating that they would be happy to purchase high value items online, as long as they don’t have to speak to anyone regarding the purchase.
Scotland is home to the most advanced online shoppers in the country, with 40% of those in Glasgow and 45% of those in Edinburgh stating they would happily purchase a car online without seeing it in person.
1 in 10 UK shoppers stated they were happy to spend up to £25,000 on a single online purchase.
Claire Rogan, digital marketing manager at Peter Vardy, said:“With online shopping revenue in the UK rising by over 13% since 2006, it is clear that UK shoppers are turning to their computers more than ever when looking for a new purchase.
“When it comes to deciding on a high value purchase such as a car, there are many factors that need to be considered before making the final purchase, ranging from negotiating part exchange rates to car finance options.
“This can now be done quickly and easily online, with no obligation and no risk of a potentially embarrassing situation of being rejected for finance or offered less than expected for their current car in front of a salesperson.
“With one in five cars predicted to be sold online within the next decade, and the research showing a growing trust in making high value purchases online, it is an exciting time for the industry and consumers alike.”
News Source:Motor Trader